SYSTEMS WE BUILD AND RUN

AI systems for your
coaching business.

Start with the work that takes time from your week. We build the systems around your process, then keep them running.

THE FIVE CORE SYSTEMS

Client work

Five connected systems handle the admin before and after coaching sessions.

Most loved

The Onboarding Machine

The welcome email, agreement and intake follow your onboarding process. Client folders and first-session context are prepared in the same flow.

Explore Onboarding
The Onboarding Machine: Interactive exampleSample content

Prepared sample content. No live AI or client data. Changes stay in this example until you reset it or leave the page.

New client onboarding

One intake starts the setup. You review the next steps.

Intake received
RB

Riley Brooks

New sample client · Leadership coaching

Intake received

Ready

Client folder prepared

To prepare

Welcome note drafted

To prepare

Agreement prepared

To prepare

Session invitation drafted

To prepare

Client profile prepared

To prepare
Sample welcome email

Welcome, Riley.

I'm looking forward to working together. Before our first session, take a few minutes to write down what you want to change. We'll start there.

Your coach

The agreement and invitation are review steps in this demo. No real files or calendar events are created.
Changes stay in this demo.
POST-CALL AI SYSTEM

The Post-Call Flow

Your session notes, next steps and follow-up email, drafted in your voice. You review the work before it reaches your client.

Explore Post-Call Flow
The Post-Call Flow: Interactive exampleSample content

Prepared sample content. No live AI or client data. Changes stay in this example until you reset it or leave the page.

After-call drafts

The recap and next step, ready for your review.

Needs review
Session recapDraft
To
Jordan Blake jordan@example.com
Subject
Your session recap and next step

Hi Jordan,

You gave your team ownership of the Q4 planning decisions today. Before our next session, choose one meeting to hand over. Agree on the outcome, then let the team decide how to get there.

See you next week,
Your coach

PRE-CALL AI WORKFLOW

Pre-Session Prep

A short brief with the client's goals, recent notes and open commitments. It arrives where you already prepare for sessions.

Explore Pre-Session Prep
Pre-Session Prep: Interactive exampleSample content

Prepared sample content. No live AI or client data. Changes stay in this example until you reset it or leave the page.

Session prep

The goal, open commitment and last conversation in one brief.

Jordan Blake

Leadership coaching · Sample brief

Current goal

Delegate outcomes, not tasks.

You gave your team ownership of the Q4 planning decisions today. Before our next session, choose one meeting to hand over. Agree on the outcome, then let the team decide how to get there.

Open commitment

Hand off the Q4 planning meeting with a clear outcome.

A question to start with

What happened when you gave the team ownership of the decision?

AI RESOURCE SYSTEM

Resource Recommendations

Match your session notes to your own library. Get a resource recommendation and a draft note that explains why it fits this client.

Explore Resource Recommendations
Resource Recommendations: Interactive exampleSample content

Prepared sample content. No live AI or client data. Changes stay in this example until you reset it or leave the page.

Resource library

A useful next step from the resources you already use.

Sample worksheet

The delegation checklist

Decide what to hand over and agree on a clear outcome.

  1. Choose a decision your team can own.
  2. Write down the outcome and any constraints.
  3. Agree on one check-in. Leave the method to them.

Matched to Jordan Blake

Delegate outcomes, not tasks.

CONNECTED CLIENT RECORDS

The Living Client Profile

Goals, session history and commitments in one client record. New session information keeps the profile current between calls.

Explore Client Profiles
The client brainInteractive example · Sample content
Client brain model

Click a marker to go inside · drag to turn

Content and business admin

Turn your own material into content drafts. Capture client praise and keep your coaching hours log current.

CONTENT SYSTEM

The LinkedIn Post Writer

Choose a testimonial or type an angle. Get a post in your voice and a matching graphic, ready to edit before you queue it.

Explore LinkedIn Post Writer
The LinkedIn Post Writer: Interactive exampleSample content

Prepared sample content. No live AI or client data. Changes stay in this example until you reset it or leave the page.

LinkedIn post editor

Edit the sample draft. Your changes stay in this browser session.

LinkedIn · Sample draftSaved in demo
59 words
Hand over the outcome
Review only. Nothing is published.
COACHING HOURS ADMIN

The ICF Hours Log

Enter the client, hours and date in one row. The entry goes into your existing spreadsheet, with your totals and formulas intact.

Explore ICF Hours Log
The ICF Hours Log: Interactive exampleSample content

Prepared sample content. No live AI or client data. Changes stay in this example until you reset it or leave the page.

ICF hours

Log a session. The totals below come from the entries you add.

Sample log · September 23, 2026
0Total coaching hours
0Paid
0Pro bono

Log hours

Manual sample entry

Recent entries

ClientSession datePaidPro bonoRemove entry

The sample log starts at zero. Add an entry to see the totals change.

Demo hours only. This log does not verify credential eligibility or submit anything to the ICF.

CONTENT SYSTEM

The Newsletter Machine

Start with an idea or an angle from your own material. The system drafts the new sections and saves the issue in your CRM template library for you to schedule.

Explore Newsletter Machine
The Newsletter Machine: Interactive exampleSample content

Prepared sample content. No live AI or client data. Changes stay in this example until you reset it or leave the page.

Newsletter editor

Change the draft, move a section and check the email preview.

September issue · Sample draftSaved in demo
70 words1 min read
No email is sent.
Section order
CONTENT SYSTEM

Testimonial Capture

The system flags praise in session transcripts and drafts wording you can review. Keep the original context, then choose whether to request permission to use it.

Explore Testimonial Capture
Testimonial Capture: Interactive exampleSample content

Prepared sample content. No live AI or client data. Changes stay in this example until you reset it or leave the page.

Testimonial maker

Capture a passage, review its wording and record permission.

Local sample, not client proof
Capture from a call

Review the words first.

This example uses neutral text. Try the review steps or enter your own sample.

New from your calls

Sample workflow
Capture the neutral example to try the review and permission steps.

Approved library

No approved entries

A passage appears here after review and sample permission.

HOW YOUR BUILD IS SET UP

Your tools. Your approval.

These controls are part of the client systems we build and run.

Work in your own tools

We connect the system to the places you already work. That can be your inbox, Drive, CRM or spreadsheet. We build it and keep it running.

Approve work before it goes out

Client messages and audience-facing content start as drafts. You review them before sending or scheduling. Approved scheduled posts can publish at the time you choose.

Keep each business separate

Every client build has its own service keys. Client profiles live in your own Drive, under your account. We agree on access and data use during scoping.

Check names before public use

Content drafts use initials or an anonymous reference to a client. Code checks for client names. You still review the context and permissions before using the material.

Choose the work you need handled.

We map your current process during discovery. The scope follows the tasks you need help with and the tools they need to connect to.

Book a discovery call
BUILT AROUND YOUR COACHING BUSINESS

More time for the work
you love.

Let's find the work you can take off your plate.

Book a discovery call30 minutes with Cruz. Start with your actual week.